This post brought to you by Fresh Promotions

Moving beyond the business card or promotional flyer makes good business sense and is a better use of your marketing budget. Your customers are bombarded with business cards and flyers on a daily basis. They do want and need your product or service, but your brand message along with your logo and all the things you spent good marketing money on is in the recycling bin before it’s had a chance to reach your customer.

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Here are 9 good reasons you should be thinking three dimensionally when it comes to promotion instead of sticking with the flat, boring flyer.

1. Promotional products increase brand recognition by presenting your name and logo on a range of exciting items.
Business cards and flyers have lost their worth. No-one notices them any more. Putting an exciting product in the hands of your customer will do more for your brand than any flyer would.

2. Add a new, physical dimension to your marketing strategy by having items that can be taken out of the office and into the world.
Instead of a business card that will forever languish on the office pin-board or the bottom of a handbag, your brand message on something like a picnic set gets your name out of the office and into the customer’s weekend, working overtime for you.

3. Take your brand into your customers’ homes with kitchen items and homewares
Go home with your customer, your brand message is now in their space in a passive and non-interrupting way. Better than telemarketing.

4. Cater for your target demographic. Fresh Promotions has products for people from all walks of life, from the boardroom to the home to the playground.
With a wide range of products you can target your customers better and also play to your brand. Is beauty your business? A branded manicure set or compact mirror will work better than a bottle opener.

5. Potential customers will want to use the products in their day-to-day lives because they are functional.
Every time the product is used, your brand is there, increasing your customer’s exposure to your brand, each and every time.

6. Add some fun to your brand with novelty items like hula hoops, yoyos and rubber ducks
If your potential customers are parents, this one is a winner. And if you are taking your business to a school or community fete, increase your exposure by handing out these fun items. Emblazoned with your logo, of course.

7. Say thanks to clients and staff or welcome new business partners with a range of speciality gift items including commemorative coins, coffee flasks and hi-tech gadgets
Thank you gifts with your logo attached are the gift that keeps on giving. 

8. Wear your brand at conferences, sporting and business events with a range of t-shirts, jackets and bandana.
Be seen. “You are your brand”. This is never more true then when it comes to small business. Wear it and be your own very stylish billboard.

9. Promotional products work well in goody bags
If you have the opportunity to add something to an event goody bag, promotional products are going to stick out and work harder for you at selling your brand than the bunch of fliers that other businesses put in that same bag. The event attendee is much more likely to keep your beautifully branded coin purse and throw away all the paper flyers and business cards.

I hope you’re now inspired to include promotional products in your marketing strategy. We can help you get started with this fantastic giveaway.

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 We are giving away 50 pens with thanks to Fresh Promotions. The pens can have either your business name and/or logo engraved on to the cap. The character limit will be 25 characters and the total image area will be 8mmH x 30mmW. Worth $349 including delivery.

All you need to do to be in the running are these two simple things.

  1. Answer this question in the comments below this post– If you could have any promotional product for your biz (money no object) – what would it be?
  2. Copy and share the red message on Facebook and tag @MotivatingMumOZ: I entered to win $350 worth of promotional products for my biz with @MotivatingMumOz You can too at http://bit.ly/1pkYwNg 

Terms and conditions:

  • Entry is by completing the blog comment below and sharing the red post on Facebook.
  • Entry is open to Australian residents, aged 18 years and over.
  • Giveaway commences on 30 July 2014 and concludes at 11.59pm August 6 2014.
  • The winner will be notified by email. Any prize not claimed by August 13 will be redrawn.
  • This Promotion is not sponsored, endorsed or administered by, or associated with Facebook.
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Giveaway Monday – Review of a product for mums in business

“Business and Baby at Home – A Set-Up and Survival Guide for Mums” came into my world just after I had my second son and I was trying to readjust to a new routine and find my feet in my business again with a 2 year old and a 2 month old. I have not come across a book that completely focuses on how to find harmony with our roles as mums and businesswomen. I loved how empowering the language was and it made me feel well equipped to handle the tough days and soldier on with the end goal in sight.

Business & Baby at HomeSarah’s tips on outsourcing and asking for help were refreshing for a Mumma who has always struggled to ask for help. I also loved the humor and realness of Sarah’s writing, many times I thought ‘hey is she talking about my household?’. You can tell that Sarah has walked the talk.

Her holistic approach to self care was impressive as this is usually what is lacking in business training and education for women.

Sarah walks you through preparing for your first child, up to welcoming a second bundle and right through to school days. I can see myself pulling this off the shelf at different stages of my family and business life for a refresher. The summary section at the end of each chapter was great to bring together the points made and to refer back to quickly. A simple read but certainly not lacking in awesome ideas and suggestions to make life with children and a business a little smoother.

This is such a fabulous resource for mums in business, it gave me so many new ideas and determination to make it work for my family. I will be recommending it to my team who are mostly mums trying to juggle it all. Thanks Sarah.

Business & Baby at HomeA little more on Business & Baby at Home – a set-up and survival guide for mums 

Business & Baby at Home explores the joys and challenges of working from home while gracefully balancing family life, relationships and domestic duties. Packed with clever business acumen, practical ideas and valuable advice, the book is an insightful guide for those of us searching for fluidity between our personal and professional lives.
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Business and baby at homeReviewed by Carlie Hageman, Nature Direct

Carlie and the team at Nature Direct are passionate about educating consumers about the toxic chemicals in their laundry cupboards. Offering a range of all natural plant based cleaning products (that actually work!) Nature Direct can save you time and money, not to mention your health. Chat to Carlie for more information on making the change to a safer environment for you and your family.

 

The giveaway:

We are giving away 3 x copies of the book, worth $29.99 each.

To win, simply comment below on what you find the most challenging thing about juggling business and family by this Friday 1 August 2014.

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This post is brought to you by Frances Pratt, KISS To Sell

Non-sales people often think that marketing and sales are the same, and for good reason; they are complementary disciplines. But I am here to tell you that grouping them together can stop you selling!

SalesHere are 3 great sales tips to improve your sales based on the differences between Marketing and Sales.

SALES TIP 1: Sales is NOT Marketing!

Marketing is the process by which you seek to understand and deliver your product and associated services to market, this process ‘puts the product on the shelf’.

Selling is the act of persuading or influencing an individual customer to buy a product or service from you. I think of it as conversion of the potential.

SALES TIP 2: Sales has to be Practiced In Front of Clients

Preparation in marketing is essential. Researching, designing and readying your collateral takes time and diligence. I know you like having marketing materials to build your confidence to get in front of clients.

In sales, nothing replaces the practice of face to face contact with a real live potential client. This is where you learn, first hand, how to listen to what this customer wants to buy and how to influence their buying decision. If you listen well, you can then show them that you have a credible solution to their problem.

SALES TIP 3: Suspects ain’t Prospects

Marketing can help people find out about you and bring suspects (people who may be interested in solving a problem or may be aware of their problem) into your orbit.

Sales looks at ways to convert active and engaged prospects (people who are actively looking for a solution to a problem they have).

Knowing and using your sales process will help you convert prospects into customers (who pay you money!).

My advice to people who want to sell > “Don’t wait!” Now is the time to get in front of your target audience, find some prospects and get first-hand experience in understanding their needs and problems and how they want to buy from you.

Let me know how you get on!

sales

 

KISS To Sell is online sales training & help for people who HATE sales!

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This post brought to you by Cath Connell, Spicycat Creative

The term “target market” is thrown around a lot, but working out who YOUR target market is, can often feel elusive or overwhelming.

target marketHere are a few ideas to help:

1. Whose problem does your business BEST solve?

Your business offers a specific answer to someone’s real life problem – it might be anything from clothing their kids to doing their BAS. Although there may be many different solutions in the marketplace, YOUR target market will not only benefit from what your product/service provides, but will also identify with your personality, philosophy, brand image, location etc.

2. Who do you most like working with?

It’s my belief that life is too short to work with people we don’t like, don’t trust or don’t relate to. As small business owners we are lucky… we can ignore the masses and be a little more picky! Choose a target market you would like to build your brand community around (and yes, online communities count)!

3. How many clients/customers do you want?

Many of us are not aiming to grow into massive enterprises, so there is little point choosing a target market that covers “everyone”. Focus on a “niche”, based on where your talents/solutions meet your target market’s problems. Don’t make your niche TOO small though, or you will be constantly struggling for business.

Marketing is simply about connecting with your “ideal customers” – a target market is just a bigger group of them!

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Spicycat Creative is a boutique marketing consultancy with a strong focus on growing authentic, connected brands.

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This post brought to you by Frederike Ramm, Ondetto Web Design

Every business owner wants Google to love their website. While search engine optimisation is a complex topic, the starting point is a well designed website that helps Google understand what your business is all about. By incorporating these 5 features into your website design, you’ll build a great foundation for gaining Google’s love.

Marketing1. Create a clean website structure and easy navigation

Google’s robots are smart, but they can get confused! A clean website structure and easy navigation will not only benefit the robots, but your human visitors too. Your website structure should follow a clear hierarchy, e.g. with sub pages for your various product categories or services. If possible, each main product category or service should have its own page on your website, and should be easy to find through your navigation menu. Google also likes you to create a sitemap to make it even easier for the robots to crawl your website.

2. Include the right keywords, in the right places

Keywords help Google understand what your website pages are about. Think about the keywords a potential customer may be using to look for your type of business or product. Then incorporate these keywords into your website, ideally one main keyword per page. For example, you might create a page for the keyword “flower delivery melbourne”, and a separate page for the keyword “wedding flowers melbourne”.

On your target page, include the keyword in the page title, meta description, main heading, page text, URL and in image alt tags.

3. Write a blog to keep content fresh

If you haven’t updated your website for 5 years, you may be in trouble! Google is always hungry for fresh content and will prioritise websites that have been updated recently. A blog is a great way of keeping your website updated and feeding Google the fresh content it craves. Posting new articles at least twice a month is recommended.

Another benefit of your blog is that it creates new pages with long-tail keywords related to your business, e.g. “how to pick your wedding bouquet colours”. While there may not be as many searches for this keyword as for “wedding flowers melbourne”, the smaller amounts of traffic you can capture with each blog post will add up.

4. Be sociable

Incorporating social media into your website has many benefits. While it is still unclear how much weight Google really gives to social shares and likes, it does crawl social media websites and will take social chatter into account when evaluating your brand’s online footprint. If you are talked about on social media, and people share links to your website, Google will take note!

5. Make your website responsive

Google likes us to create websites that are useful and relevant to its human visitors. Usability on mobile phones and tablets can be an issue, and Google clearly recommends making websites responsive so that they adjust for mobiles and tablets. That way, you can have one website that serves all devices and is easy for Google to crawl and index.

While there are a lot more factors involved in SEO, these 5 tips will hopefully get you a head start on your way to a loving relationship with Google.

Marketing

 

Frederike Ramm is the owner of Ondetto, a Geelong based web design agency for small businesses.

 

SEO image courtesy of Stuart Miles / www.freedigitalphotos.net

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