Excerpt from “Branding Yourself For Success” by Ramona Lever

Your Profile pics have to capture the personal brand you want to communicate. You MUST have professional headshots if you’re serious about your business. If you can’t invest in yourself why should your clients? Here’s my advice on getting great images of yourself to use for all your social media.

branding1. Make sure you are booking a photographer that specialises in headshots. Many photographers are shooting weddings and events and headshots on the side to create more income. Seek out an expert photographer that knows about Personal Branding so they can capturing your unique personality.

2. Talk to the photographer before your session, send emails or upload images you love. Convey your message across to them. Be clear about your brand. Are you fun, quirky, the quiet type?

3. If you’re having a photo shoot because you need a variety of images for your website – work out whether you need them to be shot in landscape or portrait.

4. Tell the photographer if you need blank space for graphics and text.

5. Bring along any props needed – i-pads, phones, laptops etc.

6. I recommend you have your make-up and hair styled by a professional for your shoot. All professional branding photographers should have their own team on hand to make you look and feel amazing.

7. Bring more outfits than you need for your photo shoot sometimes certain colours / shapes just don’t work. Having backup outfits have saved the day in my studio.

 

Lastly and most importantly do some research before your photo shoot. The more informed you are the better you can control the outcome. When choosing your photographer look at their work to confirm you like their style and their ability to capture great headshots. Have a chat with them to make sure you connect and if you have any questions get them out before you book in. It should be a fun and enjoyable experience.

 

Ramona Lever

Intuitive Photographer | Personal Bragging Mentor | Lover of Life 

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This post brought to you by moo.com

Biz Card by Renae Howard

Biosis Biz Card by Renae Howard

1. Keep business cards to a standard size. Cute little cards get lost! Renae Howard, GOSHCreative

2. Don’t get caught up in a fancy design. Make sure your contact details are clear and obvious. Sharon Westin-Shaw, Sharon Westin-Shaw Graphic Design

3. Before sending to print proof read every word and every number very carefully, then do it again, then get someone else to proof it too. Clare Blackstock, Blade Creative

4. Keep the details about who you are and what you do short and sweet, a business card is not a flyer but a means to connect directly with you. Emma Thurlow, Marks and Tales

5. Include a tag line or a short description that says exactly what it is that your business does. Carmen Payne, InkPink Design

The giveaway: Moo.com are giving away 3 x vouchers worth £50 (AU$ 90). The voucher can be used to purchase anything on the website, including delivery. To enter, comment below on what you would love to hand to people as a business card, if paper didn’t exist!

Arabian Bits Biz Card by Clare Blackstock

Arabian Bites Biz Card by Clare Blackstock

About Moo: MOO offers a wide range of print solutions for creative business owners and bloggers. Established in the UK, MOO supplies printed products around the world. Prices start at £4.29 (AU$ 7.70) for a StickerBook

Terms and Conditions:

  • The name of the promotion is: MOO Print competition
  • The promoter is Motivating Mum in conjunction with MOO
  • Employees, immediate family members, retailers, suppliers, associated companies and agencies are not eligible to enter.
  • The giveaway will close on Thu, Sept 4 at 12pm. Comments submitted after this time will not be considered for the giveaway.
  • This is a game of skill. The winner will be awarded based on the strength of their answer to the question above.
  • The prize will be in the form of product which will be sent to the winner once address details have been provided after the competition has closed.
  • The results of the giveaway will be published on this site on Fri, Sept 5 and winners will be emailed.
  • Prizes are not redeemable for cash and are non-transferable
  • The total prize value AU$270
  • The competition is open to Australian residents only.
  • If for any reason beyond the Promoter’s control the agreed prize is not available a product of equal or greater value will be provided.
  • The Promoter is not responsible for prizes once they have been dispatched to the winner.

 

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Guest blog written by Mary-Anne Amies, Wise Up Marketing

At the heart of building a brand that lasts, is stopping amidst the excitement of your new business idea and doing some structured planning:

branding1. Think First, With The End In Sight

Is your plan to run your business forever? Or is there a chance that you might one day sell it, expand it, even franchise it? Draw up some rough goals for your business, if they don’t centre on you being in it; make sure your brand name and identity have universal appeal (Avoiding your name, children’s names etc)

2. Avoid Fads and Trends

It may seem like a great idea to name your new bag shop “Totes Crazy 4 Totes” but in 5 years, will you be regretting it when the fad is over? Choose a brand name that can stand the test of time.

3. Be Consistent

Consistent repetition of your brand will go a long way toward cementing it in people’s minds. When you develop your brand name and logo, have your designer give you some basic style guide information so you can maintain consistency – colours used, fonts used, horizontal, vertical and square logo format, and logo versions on white, black and transparent backgrounds.

4. Spread Your Wings Wide

To have brand impact small businesses need to be seen by their target market as often as possible. Get your brand out in as many reputable channels that your target market engages with. This can include determining the right social media channels, having your own website (social media is not enough), networking with relevant bloggers and advertising in appropriate newsletters.

5. Embrace its Evolution

In most big organisations, they regularly research the market and compare perceptions to the previous year and to the competition this is used to create strategies to exploit their strengths and defend any weaknesses. The result can be a tweak to the logo to appear more modern, or a change to the tagline to reflect a new brand essence, and so thereby evolving the brand. Many small businesses worry about making changes to their brand, but it is important to remember that brand evolution is natural and is a sign you are shifting to remain competitive.

How to brand your business will depend of course on the unique factors such as your target market, your competitive environment and your offering.

branding

 

Mary-Anne Amies, Wise Up Marketing

Wise Up Marketing helps small and medium business with all aspects of Marketing.

 

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mum in business mentoringEmma has donated 3 half-hour mentoring sessions to Mummy Mentoring Festival – supporting the development of Embrace – the Documentary.

Click the link to read all about Mummy Mentoring Festival and Embrace.

About the business

Emma & Tom’s is an Australian wellbeing company passionately pursuing an Australia where people “Look after themselves”

Facebook | Twitter | Instagram

About Emma

In late 2003 Emma and her childhood friend Tom Griffith, decided to start their own business – nothing really new about that.  Like many Australians starting up their own small business they wanted to own and work in something which would be done their way – not someone else’s.

Emma and Tom identified that Australians wanted more super-premium, super-tasting juices with nothing added apart from the goodness.  As a result, Emma & Tom’s Life Juice was born.

Emma has a Bachelor of Agricultural Science from Melbourne University and an MBA from INSEAD France. She is a Graduate member of the Australian Institute of Company Directors. She has been a member of EO since October 2013.

Emma spent quite some time in the corporate world, with Cargill, Mars, LEK Consulting and in banking with the National Australia Bank; but her dream had always been to have her own business.  She knew she had the knowledge and the passion to create a successful business based on truly premium whole fruit juices and smoothies that Australian’s would love.  From that Australia’s first “Wellbeing brand” was born.

Since its launch in 2004 Emma & Tom Foods now sells its fantastic tasting, minimally processed range of whole fruit juices, quenchers, sparkling juices and snack bars into over 2,000 premium independent cafes and delis as well as to the major grocery retailers.

Emma can mentor on

  1. Business partnerships
  2. Working capital and cash flow management
  3. Managing growth and scaling a business
  4. Driving sales, strategies and channels
  5. Risk identification and management

To win a mentoring session with Emma, you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Fri, Aug 15 at 3pm.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go 100% to the making of the documentary.

Winners will be announced on the MM FB page and also emailed directly.

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Bec Derrington

Bec has donated 2 half-hour mentoring sessions to Mummy Mentoring Festival – supporting the development of Embrace – the Documentary.
Click the link to read all about Mummy Mentoring Festival and Embrace.

About the business

SourceBottle helps journalists & bloggers find expert sources and helps anyone in business, along with PR pros get access to free publicity opportunities. The Media Bag gets your product or service in the hands of influential journalists and bloggers to review.

Facebook | SourceBottleTwitter | The Media Bag Twitter | Bec Derrington Twitter

About Bec

Bec is a veteran public relations professional and working mum who developed SourceBottle, an online platform specifically designed to connect journalists seeking sources with PR pros and businesses.

Since its launch in 2009, SourceBottle has changed the media landscape by helping journalists identify fresh, unrecognised sources quickly, and by giving businesses and PR pros a platform to communicate with journalists who have specific, immediate source needs.

Today, SourceBottle serves users across Australia, New Zealand, North America and the United Kingdom. The Media Bag service arose from ongoing requests from PR pros and businesses for a service that would allow them to pitch their products and services to targeted journalists and bloggers to review. Bec listened and in 2012 created a service that streamlines the formerly convoluted process and has made it available in North America, the United Kingdom, Australia and New Zealand. Bec is based in Melbourne with her husband and three sons.

Bec can mentor on

  1. Generating publicity for your business
  2. Public relations for your business
  3. Content marketing

To win a mentoring session with Bec, you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Fri, Aug 15 at 3pm.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go 100% to the making of the documentary.

Winners will be announced on the MM FB page and also emailed directly.

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