Guest blog written by Mary-Anne Amies, Wise Up Marketing

At the heart of building a brand that lasts, is stopping amidst the excitement of your new business idea and doing some structured planning:

branding1. Think First, With The End In Sight

Is your plan to run your business forever? Or is there a chance that you might one day sell it, expand it, even franchise it? Draw up some rough goals for your business, if they don’t centre on you being in it; make sure your brand name and identity have universal appeal (Avoiding your name, children’s names etc)

2. Avoid Fads and Trends

It may seem like a great idea to name your new bag shop “Totes Crazy 4 Totes” but in 5 years, will you be regretting it when the fad is over? Choose a brand name that can stand the test of time.

3. Be Consistent

Consistent repetition of your brand will go a long way toward cementing it in people’s minds. When you develop your brand name and logo, have your designer give you some basic style guide information so you can maintain consistency – colours used, fonts used, horizontal, vertical and square logo format, and logo versions on white, black and transparent backgrounds.

4. Spread Your Wings Wide

To have brand impact small businesses need to be seen by their target market as often as possible. Get your brand out in as many reputable channels that your target market engages with. This can include determining the right social media channels, having your own website (social media is not enough), networking with relevant bloggers and advertising in appropriate newsletters.

5. Embrace its Evolution

In most big organisations, they regularly research the market and compare perceptions to the previous year and to the competition this is used to create strategies to exploit their strengths and defend any weaknesses. The result can be a tweak to the logo to appear more modern, or a change to the tagline to reflect a new brand essence, and so thereby evolving the brand. Many small businesses worry about making changes to their brand, but it is important to remember that brand evolution is natural and is a sign you are shifting to remain competitive.

How to brand your business will depend of course on the unique factors such as your target market, your competitive environment and your offering.

branding

 

Mary-Anne Amies, Wise Up Marketing

Wise Up Marketing helps small and medium business with all aspects of Marketing.

 

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mum in business mentoringEmma has donated 3 half-hour mentoring sessions to Mummy Mentoring Festival – supporting the development of Embrace – the Documentary.

Click the link to read all about Mummy Mentoring Festival and Embrace.

About the business

Emma & Tom’s is an Australian wellbeing company passionately pursuing an Australia where people “Look after themselves”

Facebook | Twitter | Instagram

About Emma

In late 2003 Emma and her childhood friend Tom Griffith, decided to start their own business – nothing really new about that.  Like many Australians starting up their own small business they wanted to own and work in something which would be done their way – not someone else’s.

Emma and Tom identified that Australians wanted more super-premium, super-tasting juices with nothing added apart from the goodness.  As a result, Emma & Tom’s Life Juice was born.

Emma has a Bachelor of Agricultural Science from Melbourne University and an MBA from INSEAD France. She is a Graduate member of the Australian Institute of Company Directors. She has been a member of EO since October 2013.

Emma spent quite some time in the corporate world, with Cargill, Mars, LEK Consulting and in banking with the National Australia Bank; but her dream had always been to have her own business.  She knew she had the knowledge and the passion to create a successful business based on truly premium whole fruit juices and smoothies that Australian’s would love.  From that Australia’s first “Wellbeing brand” was born.

Since its launch in 2004 Emma & Tom Foods now sells its fantastic tasting, minimally processed range of whole fruit juices, quenchers, sparkling juices and snack bars into over 2,000 premium independent cafes and delis as well as to the major grocery retailers.

Emma can mentor on

  1. Business partnerships
  2. Working capital and cash flow management
  3. Managing growth and scaling a business
  4. Driving sales, strategies and channels
  5. Risk identification and management

To win a mentoring session with Emma, you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Fri, Aug 15 at 3pm.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go 100% to the making of the documentary.

Winners will be announced on the MM FB page and also emailed directly.

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Bec Derrington

Bec has donated 2 half-hour mentoring sessions to Mummy Mentoring Festival – supporting the development of Embrace – the Documentary.
Click the link to read all about Mummy Mentoring Festival and Embrace.

About the business

SourceBottle helps journalists & bloggers find expert sources and helps anyone in business, along with PR pros get access to free publicity opportunities. The Media Bag gets your product or service in the hands of influential journalists and bloggers to review.

Facebook | SourceBottleTwitter | The Media Bag Twitter | Bec Derrington Twitter

About Bec

Bec is a veteran public relations professional and working mum who developed SourceBottle, an online platform specifically designed to connect journalists seeking sources with PR pros and businesses.

Since its launch in 2009, SourceBottle has changed the media landscape by helping journalists identify fresh, unrecognised sources quickly, and by giving businesses and PR pros a platform to communicate with journalists who have specific, immediate source needs.

Today, SourceBottle serves users across Australia, New Zealand, North America and the United Kingdom. The Media Bag service arose from ongoing requests from PR pros and businesses for a service that would allow them to pitch their products and services to targeted journalists and bloggers to review. Bec listened and in 2012 created a service that streamlines the formerly convoluted process and has made it available in North America, the United Kingdom, Australia and New Zealand. Bec is based in Melbourne with her husband and three sons.

Bec can mentor on

  1. Generating publicity for your business
  2. Public relations for your business
  3. Content marketing

To win a mentoring session with Bec, you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Fri, Aug 15 at 3pm.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go 100% to the making of the documentary.

Winners will be announced on the MM FB page and also emailed directly.

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Business Mentoring for Women Taryn has donated 2 half-hour mentoring sessions to Mummy Mentoring Festival – supporting the development of Embrace – the Documentary.

Click the link to read all about Mummy Mentoring Festival and Embrace.

About the business

12 months ago I posted my “non-traditional before and after” photo and the world’s media stood up and took notice and people everywhere were astonished – how could a woman possibly love her body after?

Some people applauded me for my bravery in posting the ‘after’ shot. But many berated me and said I was promoting obesity. There were also those who labelled me a bad role model for my children. It got me thinking, the world has been brainwashed!

Girls and women are constantly held back and lead to believe they’re not as good as they should be. Why? Because every day we feel we’re being judged on our appearance and how far away it is from an unachievable ideal. Lose weight, reduce wrinkles, fight cellulite; we’re constantly told to fight a battle to be someone other than who we are.

So I decided I wanted to do something about it. I created The Body Image Movement and started spreading my message “LOVE YOUR BODY”. I soon got frustrated – 140 characters, 4 minute TV interviews and 800 word blog columns weren’t enough. I needed a louder voice and a bigger platform and whilst searching for the best way to get my message out to the world, the idea to create a documentary was born.

So here I am, putting everything on the line, all roads have led here, my intentions are nothing but authentic and nothing has felt so right. EMBRACE will change the lives of women by allowing them to accept themselves as they are.

Facebook | Twitter

About Taryn

Taryn Brumfitt is the Founder of Body Image Movement, a movement which teaches women the value and power of loving their body from the inside out. Her mission is to harness and facilitate positive body image activism by leading a global movement that creates a shift in the way women think about themselves and their bodies.

Her photos and message of “body lovin’ ” has reached over 100 million people in over 50 countries, she has been interviewed by Good Morning America and featured on the cover of Women’s Health and Fitness magazine in Australia among others.

Whether it be on a stage enlightening thousands with her hilarious storytelling or writing her column for Mamamia, Taryn will move you, challenge you but mostly inspire you to be the best person YOU can be.

Taryn can mentor on

  1. How to love your body
  2. Chasing the right dream
  3. How to stand up in the face of critics
  4. Speaking confidently
  5. How to effectively harness the media

To win a mentoring session with Taryn, you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Fri, Aug 15 at 3pm.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go 100% to the making of the documentary.

Winners will be announced on the MM FB page and also emailed directly.

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wahm mentoringDanielle has donated 3 half-hour mentoring sessions to Mummy Mentoring Festival – supporting the development of Embrace – the Documentary. Click the link to read all about Mummy Mentoring Festival and Embrace.

About the business

Helping you create those business relationships that make everyone feel like a million dollars.

Facebook | Twitter | LinkedIn | YouTube

About Danielle

Through Million Dollar Relationships, Danielle ensures that clients are focusing on their own businesses and walking away with easy to implement processes and plans to build million dollar relationships with their customers, their staff, their families and with themselves. She engages with groups and individuals to help them implement practical processes and create workable systems that result in engaged owners, loyal staff and raving fans.

Testimonial “Danielle gave great insight into business structure and the importance of building first and world class relationships. We would recommend Danielle to any company in any industry for those looking to offer first class service.”

Danielle can mentor on

  1. Awesome customers – Secrets you need to find them and keep them
  2. Ditch the pitch – How to stop selling at networking events and win more customers
  3. What are the three marketing activities that create immediate and profitable relationships
  4. Learn how to work with procrastination and STILL get results
  5. Be able to quickly create simple systems that deliver results consistently

To win a mentoring session with Danielle, you must purchase a $4 ticket at this link. One $4 ticket is worth one entry. To enter twice, purchase two tickets and so on. The winner/s of the mentoring session will be drawn on Fri, Aug 15 at 3pm.

You can donate as many times as you like to one mentor to increase your chances of winning. You can also donate to as many different mentors as you like. All funds raised go 100% to the making of the documentary.

Winners will be announced on the MM FB page and also emailed directly.

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